Light and Shadow: the Age of Kindle
Light and Shadow: What will happen to books and reading in the Age of Kindle?
Encounter
I had the opportunity to make use of a
friend’s Kindle a fortnight ago.
Resistance
Dear Reader, you may be shocked at my
tardiness in coming to the most fashionable gadget in recent years.
Indeed, in 2010, I fought off several offers of Kindle Christmas
presents from the many friends and family who know very well my
addiction to reading books.
Temptation
I was aware of the vast library of free
books and that was a temptation: having them in my pocket, rather than
stuck on the hard drive, or only available with internet access. What
struck me was the sleek design of the Kindle, its comfortable lightness
and ease of use; but most impressive its screen technology, unglaring
and flicker-free.
Overcrowding
As my large Victorian terrace house will
not accommodate more purchases of books it makes sense to switch at
least some of my purchases to electronic copies for certain kinds of
work. But I still have reservation and feel that the potential for
ebooks is still in its infancy. But I do see astonishing positive
opportunities, and fewer but nonetheless noteworthy negatives.
Predictions
As I gaze into the future I am the first to
admit that I have never been very good at prediction. I could not see
why anyone would want to queue outside a bank, in the rain, just to gain
access to your cash, when you could wait inside, speak to a cashier,
and have your money handed to you in person. But self-service is now
king in the World of Selves.
Sloppy publishing?
Let me say now that I don’t feel that
Kindles and other ebooks will kill of traditional paper and hardbacks.
There will still be a market for well-crafted books where the quality of
the form matches the brilliance of the content. I would also admit here
that many of my recent ‘hardback’ purchases have been poor examples of
contemporary publishing: sloppy editing and layout, loose pages, poor
paper, lack of illustrations, footnotes, an index, a bibliography …
Opportunities
Considering that production and delivery
costs are negligible I see no reason why supporting material and
resources, including colour illustration, cannot become an expected
component of non-fiction ebooks. Here then is an opportunity for
improved quality of content, and more of it.
A fair trade deal for writers
Epublishing and self-publishing also
provide opportunities to reduce the role of parasitic intermediaries
such as the publisher and shop. It has long been a topic of lamentation
amongst writers of worthy but unpopular books that the author is paid a
pittance for years of conscientious research, reflection and
composition. In contrast to the shop prices, many writers are no better
off than the coffee bean grower, paid a few cents from your $4
cappuccino. Surely it’s now time for a fair trade deal for authors too.
Nostalgia
Nonetheless, I don’t predict that instantly
available, cheaper and more dynamic ebooks will replace their
traditional ancestors. There is uniqueness about the book as commodity
and artefact which the Kindle clone world cannot utterly displace or
diminish. There will also be nostalgia for the traditional product. And
an appreciation of the art and craft element in book as object.
Similarly Tape and CD looks cramped and uniform compared to the opulent
canvas of Vinyl Records. And there will be purists who prefer the
‘warmth’ and glitchy individuality of the analogue to the bland
reproducibility digital product.
Opportunities
But ebooks present a range of further
opportunities for reading and writing that the traditional forms could
not and will not offer.
First, we will see the development of
enhanced reading, in which the text is not merely supplemented by, but
integrated with other multi-media. If I am reading an ebook on the History of Rap, one
click will allow me to place the examples featured in the book.
Similarly colour illustration and video clips also become an affordable
option for content, citation, and diversity of approach.
Second, improved opportunities for
annotation are attractive for the many non-fiction readers who are
studying or researching. Again the transition is toward a more active
reading process. Of course I can still underline and comment in the
margins of my paper copy, but the ease of use for multi-coloured
highlighting, commenting, searching certainly facilitates the usability
of the text. Add to that the possibility of communal annotation and we
have further avenues for creative collaboration which would be a crime
against the crisp clarity of the shared library book.
My third observation is that we will see
publishers offering discounts to groups of readers who have formed into
clubs because they enjoy the shared experience of reading, comment and
criticizing texts. For those with minority interest, this affords
opportunities for informed discussion across vast distances, and on a
global scale. Note how the empowering effects of the technology present
opportunities for a shift in human consciousness.
A further development of the third
observation would be the book that can evolve through individual or
collective participation. We are familiar with books having different
editions, but these have become uneconomic for all but the most popular
or scientific non-fiction. The ebook becomes a living organism rather
than a stable and fixed cultural artefact.
A fifth observation, more radical, and
perhaps a little disturbing, takes the openness a stage further and
provides books with different openings, middles, or endings. Or
characters and locations that readers can alter and transform. The book
perhaps comprises flexible and shifting modules, components, and
floating memes, susceptible to addition, deletion, or transformation.
Books that reform and deform. Texts become deconstructing games, and the
balance of creative effort shifts from ‘writer’ to ‘reader.’ What’s
disturbing in this case is the demise of our long cherished notions of
property, authorship and ownership, guaranteed by the commodity form of
the book as a fixed and stable created object. What’s more disturbing,
perhaps, is the need to recognize that the period of romantic
authorship, which we may be on the verge of abandoning, persisted for
less than three centuries in the history of human writing and thinking
systems.
A sixth observation proposed an experience
even further away from the notion of reader, writer and book as a
one-to-one experience. As texts become a form of enriched and enhanced
reality, a transition is made to animation and game technologies; to
infinitely increased levels of interactivity and engagement. Perhaps the
student textbook will prevent access to the next level, until questions
have been answered correctly. Books that police our journeys through
them and a corporate dream of remote learning beyond physical
institutions.
Gray
And lurking behind the collective
participation is the machine tracking our preferences and choices.
Reading interrupted by pop-up ads designed to capitalize and monetize
our tastes and preferences. Othello becomes a weekend trip to Venice, The Odyssey
a Greek holiday opportunity. In this scenario ebooks and maybe even the
readers are offered to us for ‘free’ but are colonized by tracking,
tagging and selling; a minor sacrifice and self-willed infringement of
the safe and private experience of reading that is now no more than a
shadowy nostalgia for a lost time, a lost place.
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