Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Tuesday, 1 October 2013

Persuasive Writing and a Letter of Complaint

The Rep Theatre and the Library of Birmingham

This blog briefly shares parts of a recent exercise with students.

The first aim was to undertake reading and writing exercises in order to gain a better understanding of techniques of persuasion.

The second aim was to turn the exercise upside down by writing a highly critical review, or a letter of complaint.

We also deployed speaking exercises in the form of  radio-style interviews, a phone-in, and social media interactive engagement such as short text and tweet responses.

The underlying aims were vocabulary building and confident use of language.

Our first task was to study the vocabulary used in advertisements and marketing/advertising material. These were drawn from a Children's Guide to Leisure Activities in the Black Country (West Midlands, UK);  Rewriting the Book - Discovery Season - Library of Birmingham; and What's On at the beacon Arts centre, Greenock, Scotland.

Initially students were asked to selected the best 10 words, and then add to the list and pool/share their findings.

This is the list of some of the persuasive language used in those publications:

fascinating, encouraged, connections, impress,
discover, enjoy, celebrate, meet, experience, love,
understand, beautiful, fabulous, inspired, collaborate,
offer, unusual, brainchild, magical, new, leading,
opportunity, diverse, hands-on, intriguing, dynamic,
aesthetic, unique, vision, adventurous, vibrant.

Next students invented a new attraction: a play, a park, a tourist or leisure activity and wrote their own advertising copy. The aim was to deploy as many words from the list as possible.

This was also an opportunity for art work and design skills.

Working in pairs, students were next asked to write a highly critical review of the other person's event or tourist attraction. Some students wrote letters of complaint. Students were asked to be either bitterly critical or absurdly humorous in their approach.

To assist with this exercise we used a thesaurus and brainstorm to find antonyms for our list of persuasive vocabulary. Some of the critical words included

tedious, disappointing, unimpressive, lost,
distressing, torment, overworked,
squandered, hate, confused, worn-out,
unrequired, neglected, exploited,
predictable, dispensed with, unsuitable,
tiresome, expensive, mismanaged, impractical,
under-utilized,  derelict, obsolete

The vocabulary also served as a prompt for building and developing a creative critique.We also sampled literary reviews and user-generated social media commentary available within online newspaper reviews.

The old library is Birmingham was considered by some observers to be a wonder of concrete brutalist architecture. Others, such as Prince Charles, who lacks a training in architecture, quipped that is was more like a place to burn books, than to read them/ a place where books were incinerated, not kept.

Dr Ian McCormick is the author of The Art of Connection: the Social Life of Sentences
(Quibble Academic, 2013)

Sunday, 12 August 2012

The School Shakespeare Newspaper / Activities

In recent years we have moved a long way from teacher-led Practical Criticism Q&A. As learners we are always searching for fun ways to explore texts. Experience demonstrates that allowing children to be creative is an excellent way to build critical engagement. Fun means deeper learning, and in my view, play cultivates questions.

So let's have the courage to allow our students to play with plots and create their own interpretations of them. This approach need not displace traditional literary/critical writing exercises. Rather, it serves as a way of incubating enjoyable and engaging point(s) of entry to the text.

How does this approach work? I'm not going to write up a detailed lesson plan, but you will find a short case study below. The newspaper model can be adapted to any text. (I recently worked with this approach using Charles Dickens's Great Expectations.)

The project briefly sketched below will also help the learners to be more aware of style, tone, and the target readership. These are key skills and competences for any professional writer. And for the GCSE Exam.

Project Summary

I was asked recently how one might develop a school newspaper based on Shakespeare's A Midsummer Night's Dream

Skills involved

The task outlined employs writing and literacy, ICT, visual analysis, and both individual research and collaborative team work.

Allow plenty of time to research the stories, to design the newspaper and to master all the technical skills. It's also an excellent way to examine professional roles and expectations, and to engage in practical group work.


Essentially, the key to any news story is answering these questions:

Who? What? Where? When? How? Why?


Creatively, maybe you could attempt one or more of these 'treatments' as a part of your newspaper

(1) write in the style of a celebrity gossip column and fill in the characters' background, hobbies and status

(2) provide a map of the happenings, or photo of the forest, and other key locations

(3) use images of the key characters to go alongside your text

(4) provide eyewitness reports of strange happenings and weird sightings of fairies etc

(5) parents' perspectives on their missing children with quotes from them

(6) have a legal expert explaining that those who disobey their parents will be put to death

(7) employ an astrologer to predict what will happen next

(8) record the views of trained psychologist

(9) print a statement from the police

Try to use different writing styles for each of these in order to gain a top class mark. You could also record short video clips, inlcudingh the latest news and interviews. Let me know how you get on!

Further Information on the author of this blog
Ian McCormick is the author of The Art of Connection: the Social Life of Sentences
(Quibble Academic, 2013) Also available on Kindle, or to download.
Ian's most recent publications include chapters on romanticism and gothic in The English Literature Companion, edited by Julian Wolfreys  (Palgrave Student Companions 2011). 'Teaching and Learning Strategies' which featured in
The Eighteenth-Century Literature Handbook,  edited by Gary Day and Bridget Keegan (Continuum, 2009) is available for free online (download the pdf) but you will need to complete a very starightforward and short registration.

Ian's book on Shakespearean Tragedy will be published in December 2014.A chapter on Sex and Death in the Eighteenth Century  was published by Routledge in May 2013. Ian is currently working on a book about the grotesque in the eighteenth century, based on his doctoral thesis. Another related project will consider the treatment of cancer in the eighteenth and nineteenth century.

Howard Gardner's Multiple Intelligence Theory Applied to Shakespeare

First World War - 1 Study Day: Applying Howard Gardner's Multiple Intelligences

Practical Software Guide
Newspaper Wiki

Dr Ian McCormick is the author of The Art of Connection: the Social Life of Sentences
(Quibble Academic, 2013)