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eBook or xBox? Designing a 15-point programme to promote reading

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There is a great gap between those children who have discovered reading and take delight in it; and those who are resistant and have to be dragged to it. There are also many alternatives to reading; the modern world offers a vast range of audio-visual and  interactive distractions. How do we respond to these challenges and how to we begin to promote enjoyment in reading? In recent years I have been asked to work with parents and children to improve reading skills. I have been asked to take part in this heroic struggle! Indeed, there is strong evidence that boys' reading skills are increasingly falling behind those of girls, and that boys come back to school after the summer holidays with poor reading skills. Let's investigate two questions: How do we guide and support the enjoyment in reading and help to improve skills? How could we link reading to creativity, community, and interactivity? The results . Here are 15 motivational tips (with an emphasis on readi